About Swatch watches
The Swatch brand was born in 1983 and launched 12 watches, all Swiss-made, water and shock resistant, with a quartz movement and funky colours. The brand was immediately iconic and reshaped the timepiece industry. Immediately, Swatch was at the top of the market for affordable fashionable timepieces.
Today, the brand heralds the same pioneering spirit and their imagination still knows no limits. The name Swatch is synonymous with unique, innovative and fun. Those who wear a Swatch will stay true to the brand as you will always be in good company with the Swiss quality on offer.
Swatch watches for men & women
Discover our selection of Swatch watches for men and women designed to make you shine, no matter your day, night and sporting needs. Discover your new favourite everyday wristwatch with designs available in leather, stainless steel, or even bio-sourced materials, as well as in a whole host of colours. Many styles are also unisex, meaning there is an even greater selection to choose from.
Children’s Swatch watches
Explore Flik Flak, the Swiss watch brand for kids. The Swatch sister brand has been helping children learn how to tell the time since 1987. This diverse family of Swiss-made timepieces meets the different timekeeping and wearing requirements of kids ages three to ten. The collection features designs in a range of eye-catching styles, including colours and characters to make the educational process more fun and engaging. Watches in the collection are also designed to be robust, standing the test of time and carefree play, as well as comfortable with materials that flex, stretch and bend with ease.
You can discover the entire collection of Swatch watches online for timepieces made to last.